CREATIVEWERKS has twenty years of hands-on experience in marketing communications. The principles, Robert Johnson and Tom Joyce, have independently worked as creative directors over the past two decades, first pooling their talents in writing, radio broadcast, video production, graphic design, and art direction in 1985.

Creativewerks has demonstrated expertise in the strategic and tactical positioning and branding of our clients' products, services, and events, developing shrewd and appropriate messaging for a wide array of communication assignments. Our work for Crystal Geyser Water Company, JBL Speakers, Citibank, and Orban Electronics demonstrates that strength.

Creativewerks is agile and flexible, able to respond quickly to our client's needs on any level. We work on an as-needed basis with a select group of designers and production specialists enabling us to offer a fresh perspective on everything from traditional print advertising, to direct marketing and interactive media. Projects for Cisco, Sun Microsystems, Hewlett-Packard, THX Lucasfilm, and Yahoo! are exemplary of this flexible creativity at work.

But, most importantly, Creativewerks is not an ever-changing corporation of account managers running interference for invisible writers and art directors. We answer the phones ourselves; we supervise and do the work ourselves; we oversee the production ourselves; we're responsible for the outcome. Our clients seem to actually enjoy the process. Ask them:

John Fabian, Principal, Fabian & Associates 415-339-8997
Karen Shamban, Marketing Manager, Sun 650-786-7867
Lynn Blumberg, Account Executive, Sportsmark 415-464-4126
David Wilkinson, President, The Wilkinson Group 650-375-7888

ROBERT JOHNSON is principal writer and creative director of Creativewerks. Prior to teaming up with Tom Joyce in 1985, he was creative director at Solutions, Inc., a San Francisco marketing and events company, and senior copywriter at Cunningham & Walsh [both New York and San Francisco], Foote, and Cone & Belding Advertising [San Francisco], and Meltzer, Aron & Lemmen [San Francisco]. He has also been a freelance writer with Ketchum Advertising, J. Walter Thompson, and FCB Direct.

Bob's clients have included: AT&T, Pacific Bell, National Yellow Pages, Wells Fargo Bank, Charles Schwab, Citibank, Fireman's Fund Insurance, ValleyCare Medical Center, Crystal Geyser Water Company, Alameda Oakland Ferry, Viacom, Eddie Bauer, Gear 1 Athletic Wear, Pendleton Woolen Mills, KGO Radio, JBL Pro Audio, Ashlar Software, Louth Automation, AKG Acoustics, Orban Audio, Chuck E. Cheese Pizza Time Theatres, Royal Viking Line, Household Research, the Clorox Company, Armor-Dial, the Fairmont Hotel, Friden Mail Systems, International Diamond Corporation, Old Milwaukee Beer, Liggett & Myers, and American Motors.

His freelance film, commercial, video, and event credits include: lead writer for the launch of Windows 95, Sun Microsystems, Hewlett-Packard, Apple Computer, Adobe Systems, IBM, 3Com, JavaSoft, SAP, Xerox, NEC, Sony, Netscape, Intel, Silicon Graphics, Quantum, Uniface, Air Touch, Symantec, Oracle, Adaptive Media, and Motorola.

Bob has received industry awards from the San Francisco Advertising Club, Advertising Club of New York, and Western Art Director's Club for print, and a Best in the West award for broadcast.

Contact Robert Johnson at: 415-339-2772

TOM JOYCE has been a designer and art director with numerous advertising agencies in San Francisco, and a creative partner with Robert Johnson since 1985, first with Johnson Joyce Brennan, and currently with Creativewerks. Additionally, he has been Associate Creative Director at Cohn & Wells, Inc., and Visa, USA. Primarily an art director and graphic designer, Tom also works occasionally as a writer, photographer and videographer.

Tom's client roster includes: Microsoft, Cisco Systems, 3Com, Hewlett-Packard, Sun Microsystems, Juniper Systems, Ashlar Software, AKG Acoustics, Louth Automation, JBL Pro-Audio, Orban Electronics, Editel S.F., Viacom, Blue Shield of California, Fireman's Fund Insurance, Bank of America, Citibank, Charles Schwab, Bank of California, Pacific Bank, Visa, Steamboat Springs Ski Resort, Royal Viking Line, Miraval Resort, Crystal Geyser Water Company, Alameda/ Oakland Ferry Service, Golden Gate Transit, Rides For Bay Area Commuters, Gear 1 Athletic Wear, Student Body Fitness Clubs, ValleyCare Medical Center, KGO Radio, Amoroso Construction, California Milk Advisory Board, California Dental Service, Paraview Press, Friends Landing, State of the World Forum, and the Institute of Noetic Sciences.

Tom's professional awards include the Cannes Silver Lion, Clio, and Advertising Club of New York for broadcast, and Western Art Director's Club, Art Direction Magazine, Caples, and Andy awards for print.

Contact Tom Joyce at: 415-339-2773

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